I love me some Honey Nut Cheerios and it had been probably a year since I’d had any, years longer since I had the original rather than generic, so imagine my excitement when I’m tearing into a box of the real thing for a bowl of crunchy, sweet goodness!
Then I looked at the cover and thought… WTF?
There’s a big pink ribbon picture on there with the words “redeem this lid to help in the fight against breast cancer” across it.
This is some BULLSHIT, and follow me on this one:
Break that down, if you will. “Buy our products, then we’ll toss in ten cents.” Why can’t they simply donate? It says on the box that they’ll donate a maximum of $2,500,000 and based on other requirements, they may throw in an additional $2,000,000.
So far, it says, they’ve donated $500,000 from lids. Wouldn’t it help Susan G. Komen for the Cure a lot more if they simply donated $4,500,000 now? Of course! But then people wouldn’t be buying their products for the lids, would they?
See, I hate it when people use charities to make money or improve their image or some other ulterior motive other than to help the actual charities.
But… but… this is raising awareness, right? They can still put something on their boxes to encourage donating. They have the tiny link on their page that takes you HERE, and outside of their #1 suggestion, they could encourage more of the other stuff and use direct donations that they’ve made as an example to try following.
All the trouble people go through gathering lids up and mailing them out, all that postage spent, the community events some people may be holding just to collect them from others… all for ten cents per shitty piece of cardboard, or to redeem Yoplait lids online? Wouldn’t it help Susan G. Komen for the Cure more if these people were using their efforts to gather direct donations?
Well, that takes the focus off of General Mills, doesn’t it? And that’s the real issue going on here, huh?
Well, Honey Nut Cheerios, bite me. I imagine they’ve done this plenty of times before but I normally get generic brands. I’ll continue to do so.
In the meantime, there is a good reason I keep mentioning Susan G. Komen for the Cure, which is linked. Please consider donating while you’re here – no lids required.