We were watching Big Brother the other night and the following commercial aired:
My first thought was, Wow, they’re still doing Box Tops? Then I wanted to say something about it here, but only after I double-checked local prices to be sure.
Okay, last January, I criticized General Mills for their pink ribbon thing they were running where they donate 10 cents for every lid to breast cancer research. You can read that blog post HERE.
This Box Tops scam is the same crap. If you go to the site FOUND HERE, you’ll see that for every cereal box lid you turn in, they’ll donate 10 cents to your school. Holy cow! Wouldn’t that be a great idea, then, to organize drives and get the community involved… so everyone is buying their product, making General Mills oodles of money under the guise of charity?
Come on, folks. You can be smarter than that. At my local Wal-Mart (going by the urging commercial above), the big one-pound box of Honey Nut Cheerios that gives 4 Box Tops costs $3.98. Right next to it on the shelf is the same sized box but generic brand. The cost: $2.74
So, you could buy the General Mills brand for $3.98, turn in the 4 Box Tops and feel all warm inside that 40 cents is going to your school at some point… hopefully.
You could buy the generic brand for $2.74 and send the $1.24 you saved directly to your school.
Now imagine if you organized a local donation drive with that strategy?